Mark Your Calendars! 2015 Cause Awareness Days

December 16, 2014
As a follow-up to HOW TO: Tap Into the Power of Cause Awareness Days, below is a list of the most relevant international cause awareness days to the nonprofit sector. Cause awareness days can be powerful for fundraising because social network communities are highly likely to promoting your

HOW TO: Tap Into the Power of Cause Awareness Days

December 16, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit

5 Online Communication Styles for Nonprofits

November 30, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start

Must-Read Fundraising and Social Media Reports for Nonprofits

November 30, 2014
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest

Top 10 Tweets from the 2014 Independent Sector Conference

November 23, 2014
Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference (#ISConf), the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. It’s no surprise that the vast majority include images properly sized for Twitter (600

10 Holiday Gift Programs That Benefit Nonprofits

November 11, 2014
As a follow-up to 25 Online Gift Stores That Benefit Nonprofits, below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community. These gift programs are ideal for socially and environmentally conscious

25 Online Gift Stores That Benefit Nonprofits

October 27, 2014
According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study, two out of five U.S. consumers started their holiday shopping in October. The study also found that online shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food.

10 Facebook Page Best Practices for Nonprofits

October 19, 2014
With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore,

10 e-Newsletter Best Practices for Nonprofits

September 28, 2014
Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. That was a 21% decrease from the previous year, but the decrease is mostly

9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

September 14, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that